The variety in applications is mind numbing. It makes anything taste that much better. It's a chocolate hazelnut spread with skim milk powder. I take comfort in the fact that it's got skim milk and the hazelnuts are good for you. Right? Right. Now, you no longer need to buy the brand name- I recently discovered the generic store brand is just as good. It's great to slather on bread, dip with fruit or ...erm...broccoli. I actually have vivid memories of eating raw radishes dipped in this stuff while growing up. Anyway you get the idea.
It's also a really great baking ingredient. A few tablespoons of this along with cocoa powder in cookies or cupcakes is da bomb.
So for Halloween while staying at a cousin's here, I made these Nutella cookies and as some of you have asked for the recipe, here it is- (no pictures, sorry).
Edit Nov 15 - I made another batch last evening, and I remembered to click!
Nutella cookies (adapted from smittenkitchen.com)